Privacy Statement

This website and our Picture Day services are provided by Lifetouch Canada Inc. (“Lifetouch Canada”), a Canadian company wholly owned by Everest Solutions Group. Lifetouch Canada is a trusted provider of photographic products and services to communities, schools, churches, daycare centers, and families throughout Canada.

At Lifetouch Canada, we are sensitive to the privacy concerns of the communities we serve and are committed to ensuring that individuals understand how we collect, use, and protect the personal information provided to us.

This policy explains our information practices pertaining to this website and Lifetouch Canada’s school photography business, and the choices you, as a customer or visitor to this site, can make about the collection and use of your information. It also explains how Lifetouch Canada uses the limited personal information provided by schools to conduct Picture Day.

We limit the use, disclosure, and retention of personal information. We only collect personally identifiable information when you voluntarily provide it to us. This may include information provided when you:

You may also provide information about others (for example, when sharing images with friends or family). We use this information only for the purposes for which it was collected, including:

Picture Day is an important part of a child’s school experience. In preparation for Picture Day, Lifetouch Canada collects limited directory-type information from schools (“School Data”). The specific data collected depends on the services being provided and is limited to what is necessary for authorized school purposes.

Typically, this includes:

This ensures accurate name-image matching and efficient distribution within the school.

If permitted by the school, we may collect parent email addresses to deliver Picture Day-related communications. We do not retain or use this information for other purposes unless a parent expressly opts in to receive updates or promotional offers.

On Picture Day, we photograph participating students in accordance with the school’s requirements.

School Data is used solely to:

Schools determine how much information is shared and how it is used in School Service Items, consistent with their own privacy policies.

By using this website, participating in Picture Day, or transacting business with Lifetouch Canada, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Statement or as otherwise permitted by law.

Lifetouch Canada relies on participating schools to obtain appropriate consent when providing School Data.

If you do not want your child to participate in Picture Day, please notify your school.

If a child’s image has been captured in error, you may contact us directly to request secure deletion, subject to school approval where necessary for administrative purposes.

School Data is retained only as long as necessary for:

Typically, School Data and student images are retained for approximately 12–18 months following Picture Day, unless otherwise required by the school or requested earlier by a parent or guardian.

Customers with website accounts may request account deletion at any time, subject to identity verification.

Lifetouch Canada does not sell or license personal information.

Personal information may be shared within Lifetouch Canada and its parent company, Everest Solutions Group, solely for legitimate business purposes consistent with this Privacy Statement.

We may also share personal information with authorized third-party service providers who support our operations or marketing programs. These providers are contractually obligated to use the information only for the specific services they provide.

In the event of a business transaction (such as a merger, acquisition, or asset sale involving Lifetouch Canada or Everest Solutions Group), personal information may be disclosed on a confidential basis as part of due diligence or transferred as part of the transaction, in accordance with applicable Canadian privacy laws.

We may also disclose personal information:

All such disclosures are made in accordance with Canadian law.

Lifetouch Canada has implemented technical, physical, and administrative safeguards designed to protect personal information against unauthorized access, use, or disclosure.

Information security policies aligned with recognized industry standards govern our information systems practices.

As a Level 2 merchant processing over one million credit card transactions annually, Lifetouch Canada undergoes annual third-party certification for compliance with the Payment Card Industry Data Security Standard (PCI DSS).

Lifetouch Canada does not share student photos with law enforcement unless:

Lifetouch Canada provides two complimentary Pictures 2 Protect photo ID cards annually to families of students photographed in participating schools.

We collaborate with the Canadian Centre for Child Protection. If a child is reported missing, a parent or guardian may request through the Canadian Centre for Child Protection that a Lifetouch portrait be provided to assist search efforts. Images are released only with parent permission and law enforcement verification.

Parents maintain full control over whether a child’s image is shared under this program.

We strive to keep personal information accurate and up to date. Please notify us of any changes to your contact information.

Lifetouch.ca uses standard website technologies to understand visitor traffic patterns and improve user experience. This includes browser type, referring websites, and pages viewed. This information does not personally identify you.

Cookies are required to use certain features of the site. Cookies do not store personal information and may be deleted through your browser settings.

We use an opt-in standard for promotional communications. You may unsubscribe at any time using the unsubscribe feature in emails or by contacting us directly.

Transactional communications (e.g., order updates or appointment reminders) may still be sent as necessary.

You have the right to request access to, update, or correct personal information in our custody or control. Requests must be submitted in writing. Identity verification may be required.

We do not knowingly collect personally identifiable information from children under 13 through our website. If such information is identified, it will be deleted.

Parents or guardians may contact:

Websites linking to Lifetouch.ca may have their own privacy practices. We are not responsible for third-party privacy policies.

We may update this Privacy Statement from time to time. Updates will be posted on this website and apply to information collected thereafter.

For further information regarding Lifetouch Canada’s privacy practices, please contact:

Privacy Office
[email protected]